Shelfmax has launched a new website to help c-store retailers gain easier access to its products.

Called Shopmax (www.shopmax.co.uk), the site has four components: dealmax lists exclusive offers; posmax includes pos items, which can be ordered free for direct delivery to store; catmax gives advice on 14 different categories; and shelfmax offers interactive planogramming .

Already 11,000 retailers have registered on the site.

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