BP and Uber have agreed a new global convenience delivery partnership, extending their existing local arrangements, with 120 UK sites due to be added to the Uber Eats app by the end of June.
The new partnership covers retail sites in Australia, New Zealand, Poland, South Africa and the west coast of US, and aims to have more than 3,000 retail locations available on the delivery platform over the next three years.
Sites in the UK and eastern US will be added to the app for the first time this year, with plans to launch in other European markets from 2023.
Emma Delaney, BP’s executive vice president customers and products, said: “We’re thrilled to team up with Uber Eats globally giving us the opportunity to reach many more consumers online in addition to those who currently visit our retail sites.
“We’ve seen how the pandemic has accelerated customer demand for delivered convenience and this partnership will allow us to scale up quickly on the Uber platform. And for the first time, we will be able to offer delivery options to existing customers on our own BPme app by the end of 2023.”
In the UK, customers will be able to access a range of Wild Bean Café, and other branded food and products via Uber Eats – with the first 120 sites due live on the platform by the end of June.
As part of the agreement, Uber Eats and BP will work to introduce delivery options onto BP’s app, BPme – initially planned to be available in the UK, US and Australia by the end of 2023 – powered by Uber Direct.
This new offer will allow BP to directly connect its customers to delivery riders, making Uber Eats the partner in fulfilling these orders. Since 2019, BP has seen a three-fold increase in users of the BPme app, with 16 million active loyalty users worldwide.
“With more than 20,500 locations around the world, BP’s reach is enormous—making them critical partners as we pursue our ambitions of helping consumers across the world get what they need delivered to their doorsteps,” said Pierre Dimitri Gore-Coty, Uber’s SVP of Global Delivery. “We are proud to support this next phase of the company’s convenience growth through this delivery partnership and look forward to deeper collaboration in the future.”
BP and Uber already work together in mobility with BP providing electric vehicle charging for Uber’s ride-hail drivers. The companies will explore other areas for future cooperation in convenience, including opportunities to utilise low carbon delivery methods to fulfil orders from BP sites.