Griffiths Garage

Left to right: David Griffiths with his son Alex Griffiths

Griffiths Garage, a 97-year-old Shropshire village fuel retailer, has signed a five-year supply deal with Essar Oil UK.

The 3.2 million-litre deal aims to provide the business with a reliable, UK-based fuel provider and clearer mechanisms to give it a competitive edge on pump prices.

Griffiths plans to boost the volume of fuel it handles on its site and invest in the first-class customer service it offers its community. It is a family-run business that has operated in Leintwardine, near Ludlow, since 1925. Before branching out into fuel retail the firm built agricultural pumps on the site.

As one of only six refineries in the UK, Essar says it is able to leverage its manufacturing strengths to provide quality products at value prices direct to dealers like Griffiths rather than through third parties.

Alex Griffiths, owner of Griffiths Garage, said: “Competitive prices and leading customer service have run to the heart of our operations for nearly a century. By partnering with Essar, we’ll be best placed to build on these foundations and continue to do so for the foreseeable future. 

“The decision to work with Essar was an easy one. Feedback from our customers on the quality of the product has been fantastic to date and we’ve developed excellent relationships with James Hughes and his team that will be crucial to navigating any challenges the next five years throw up.”

Carlos Rojas, head of commercial at Essar Oil UK, said: “We’re committed to doing all we can to ensure we provide market-leading service and value to our dealers. That’s exactly what Griffiths will get. Our team has worked tirelessly to build a strong relationship with the business that will stand us in good stead to support it going forward.”