FT - exterior Ascona -Nuneaton

Top 50 Indie Ascona Group has unveiled its first Nisa Local store fascia as plans to convert all its sites to the brand get underway.

The store in Nuneaton, Warwickshire, is the first in the group’s estate to take on the new signage along with the Evolution store format after the Pembrokeshire-based retailer signed a supply deal with Nisa Retail earlier this year.

Over the past five months, 32 of the forecourt specialist’s sites have transitioned over to Nisa, with another five to follow, each now stocking an improved range in store including the addition of a wide Co-op own brand offer across all categories.

All the Ascona retail sites will be taking on the Nisa Local fascia over the coming months. The stores vary in size from 800sq ft to around 3,000sq ft and are located across large parts of the country including the Midlands, the South-East, Bedfordshire, Gloucestershire and as far north as Cumbria, as well as stores near its head office based in Pembroke Dock.

Retail trading director at Ascona, Paul Stoddart, said: “We are very pleased with how the first phase of the transition has gone. Moving to a new supplier during the lockdown period was a challenging time, however it has given the stores the opportunity to provide customers a wider choice as they stayed local for their shopping needs. Customers have commented on the extended ranges now available in store and the addition of the Co-op lines has also been well received.

“The next phase will see the Nisa branding going up across the rest of the estate and if Nuneaton is anything to go by, we will have a fantastic looking group of stores.”

Head of Nisa Key Accounts, Victoria Lockie said: “We’re delighted with the progress that has been made with the transition of the supply to the Ascona Group stores.

“It’s been a really impressive team effort by everyone at Nisa, working closely with the team at Ascona to make the move as smooth as possible and I am absolutely confident their customers will enjoy the expanded new range now available to them.

“I am very much looking forward to seeing the portfolio of stores take on the Nisa fascia and format and to supporting them every step of the way.”