Snack bar company Nature Valley is inviting consumers to take a pause in their busy day with a brand new national TV campaign.

The new 30-second ad, on air later this month, will spearhead the brand’s overall £4m marketing support package.

The ad depicts office workers seemingly ’landing’ in a rural setting and enjoying a Nature Valley bar while on their break. It communicates the strapline ’Let Nature Valley take you there’. Nature Valley says its products are perfect for the forecourt sector because they are ideal for consumers on the go. Not only that, but they also deliver on taste and quality and ultimately offer value-for-money because each pack contains two bars. The bars come in an 18-count box (which doubles as a self merchandising display unit) - perfect for on the counter top or near the till.

Nature Valley is giving Forecourt Trader readers the chance to get their hands on £50-worth of oats ’n honey variety - the leading flavour for forecourts.

There are five prizes up for grabs.