WKD has a fresh new look this summer to ensure that it stands out on shelves and continues to be a consumer favourite. New bottle labels with a strengthened logo, greater focus on the brand’s ’original’ status and more emphasis on the respective flavour variants will be complemented by new four and twelve pack outers. The brand will be front of mind this summer as WKD is currently on air with two new TV ads as part of a six-month media campaign. To mark the introduction of the new packaging, Beverage Brands is giving away ten prizes of a case of 6 x 70cl bottles of WKD Blue and a WKDly eye-catching in-store POS kit. The 70cl bottles (rrp £3.49) are ideal for sharing and perfect for summer occasions.