Pringles is adding a new Thai sweet chilli flavour to its range.


According to brand owner, Procter & Gamble (P&G), this is a hugely popular flavour that is currently growing value share of the crisps and snacks category.


The launch will be supported in-store with specific point-of-sale material that carries the strapline ’Fall in love with new Pringles Thai Sweet Chilli’.


To celebrate the launch, P&G is giving away five prizes to readers of Forecourt Trader three cases each of the new Pringles flavour.