The Wrigley Company is giving away one prize - worth £250 - of a selection of products from its top-selling ranges: Extra, the number one sugar confectionery brand (AC Nielsen MAT to w/e 27/12/08); Airwaves; and Orbit Complete.
Wrigley says new products remain paramount, and the company is constantly investing in research and development to ensure that its new products continue to meet the evolving needs of the consumer and to drive growth in the category. In 2008 Wrigley’s new product development - which included Extra Fusion strawberry peach and orange mango flavoured liquid-filled pellets, Airwaves green mint, and two new fruity flavours under the Orbit Complete brand (strawberry and lemon & lime) - generated 76.6% of total category NPD sales (AC Nielsen MAT).
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