Fredericks Dairies has added a Chunky Choc Ice to its range of Cadbury ice creams and it’s available exclusively to impulse retailers.
The Cadbury Chunky Choc Ice comprises vanilla ice cream smothered in thick Dairy Milk chocolate. Indeed Fredericks says it has more chocolate than any other brand of choc ice on the market.
Rrp is 65p and it comes in boxes of 35.
Fredericks sales and marketing director, David Taylor, said: "The Cadbury range remains popular and continues to go from strength to strength. The new Cadbury Chunky Choc Ice is part of a strong new product development programme for 2007 which displays our enthusiasm and commitment to providing products that respond to consumer demand and inject innovation into the ice cream category. This will in turn entice new consumers to the freezer."
Fredericks has 20 cases of Chunky to give away; two each to 10 readers.