Nestlé Confectionery hopes to drive autumn sales of Kit Kat Senses with a promotion which gives consumers the chance to win limited-edition t-shirts designed by Girls Aloud. In total, 165 t-shirts in five different designs will be given away every day throughout this month.
To celebrate, Nestlé Confectionery is giving one Forecourt Trader one of the exclusive t-shirts as well as 12 outers of Kit Kat Senses.
Graham Walker, Nestlé UK trade communications manager, says: "Girls Aloud are renowned for their style almost as much as their music, so we expect these t-shirts to create massive demand. With a simple text-to-win mechanic linked to purchase, the promotion will be key to driving sales."
The promotion will be supported by press advertising.