Duns Service Station in Scotland has been named winner of Jet’s annual ‘Aim4success’ awards, which recognise dealers’ commitment to providing high levels of service, safety, training and communication.

All 380 Jet dealers in the UK participated in the national ‘Aim4Success’ programme and were judged throughout 2011 on a variety of criteria. These included customer service and the overall quality of the site. During the year there was also a particular emphasis on safety and customer service for all UK Jet dealers.

Having achieved a maximum score of 100% in all required categories, Duns Service Station was selected as the national winners from a shortlist of six regional finalists from areas such as East Anglia, North East England, Yorkshire, the Midlands and the South East.

The Jet forecourt in Duns sits at the heart of an independently owned, family business and supports other elements such as servicing workshops, car sales (Aitken-Walker Cars), van hire and car valeting. Graham Walker and Louise Aitken-Walker, the owners of Duns Service Station, will be celebrating their 25th year in business in 2013.

Graham and Louise have gradually developed the business during their time in Duns, drawing on many years’ experience in the motor industry. They have successfully encouraged many local customers to regularly take advantage of all elements of their business, recognising that maintaining high standards such as those recently rewarded by Jet is the main reason for their longevity and success.

Graham said: “Louise and I are delighted that our team have been presented with this award and we hope it reflects our goal of customer satisfaction. Coming up to our 25th anniversary we feel giving a reliable service and offering competitive prices, that Jet allow us to do, is vital. We never forget that the most important ingredient to any business is of course the customer and we thank all of ours very much for their support.”

Guy Pulham, manager of regional sales, added: “Excellent standards and service are vital to guarantee a satisfying customer experience and keep ahead of the competition. All six of our regional winners are a real credit to the Jet brand and we’re delighted to be able to recognise and reward their commitment to delivering incredibly high standards.”