GlaxoSmithKline (GSK) says sales of Lucozade Energy will be energised thanks to a huge on-pack promotion that gives consumers the chance to ’Win An Adventure Every Day’.
The promotion is supported by a £10m communications campaign, including nationwide TV, cinema and radio advertising. The activity aims to raise brand awareness and drive increased demand for the drink in store. Retailers are advised to stock up to take advantage of this. The promotion will appear across all bottles of Lucozade Energy.
To celebrate the launch of the campaign, GSK is giving retailers the chance to win £250-worth of Lucozade Energy. There are five prizes available.