Monster is aiming to further develop its UK energy offering this summer with the launch of Monster Khaos. Coca-Cola Enterprises (CCE) has distributed Monster since January 2009 and says the brand is now the number two 500ml canned energy drink in this country, as well as the third largest stimulation energy brand.
The company adds that, with retail sales in the UK of £11.6m and a brand awareness of 38%, Monster hopes to replicate the growth that has made it a successful energy drinks brand in the US.
To celebrate the launch, CCE is offering retailers the chance to win outers of Monster Khaos. There are five prizes of three outers.