Lucozade says it is set to energise sales in the functional drinks market with an on-pack promotion which gives consumers the chance to win £1,000 a day, every day, for three months.
The promotion will be supported by an £8m media campaign that includes in-store activity and radio and outdoor advertising. The activity aims to raise brand awareness among customers and drive increased demand for Lucozade Energy in store.
Brand owner GlaxoSmithKline (GSK) says retailers should ensure they stock up on Lucozade Energy to take advantage of this incremental sales opportunity.
The promotion will run until June 1 and appears across all 380ml, 500ml and 1ltr Lucozade Energy bottles.
To celebrate the launch, GSK is giving away five prizes of £50-worth of Lucozade Energy products.