Retailers can take full advantage of the anticipated football frenzy this summer by stocking up on the new range of Football Decor lighters from Bic.
Football remains the nation’s favourite sport and Bic says these colourful lighters are sure to attract football fans across the UK and Ireland.
It adds that the majority of lighter purchases are made on impulse, so bright and eye-catching designs are key to driving sales. Bic Football Decor lighters have been designed with this in mind and to support sales in this category.
To celebrate the launch of the new range, Bic is giving readers the chance to win a new free-standing display unit stocked with the lighters. There are two prizes available.