Walkers is giving readers the chance to win cases of what it says are the nation’s favourite ’better for you’ products.
According to Walkers, the ’better for you’ category is spearheaded by top brands Walkers Baked, Sunbites, Lights and Quaker Snack a Jacks.
The company says crisps and snacks are high impulse purchase products so to help maximise the incremental sales opportunity, the ’better for you’ products come with convenient clip strips. Once loaded with products, the strips can be placed in high traffic impulse purchase areas around the store, for example, by men and women’s lifestyle magazines, and close to soft drinks and sandwiches to offer customers a better choice. There are five prizes up for grabs.