Retailers who have signed up to the new Health Lottery game, which launched at the end of September, have the chance to win cash prizes every day in October.

The incentive for the new draw-based game where money goes to health causes will see 10 retailers winning £50 each day for the whole of October by activating The Health Lottery playcards. There’s no limit to how many times a retailer can enter the draw so the more playcards they activate the more chances they have to win.

Tony Holmes, sales director of The Health Lottery, said: "The Health Lottery is a great opportunity for retailers to grow their lottery category and gain incremental store sales. Supporting the retailers across the launch is crucial.

"We have kicked off one of the most extensive field activation programmes Great Britain has ever seen and with initiatives like our October incentive we want to further support retailers and reward them for getting behind it."

The game aims to deliver £250m incremental sales in the lottery category in the first year. The launch is backed by a £20m campaign. Retailers who get behind The Health Lottery will receive 5% commission on sales and 1% on prize payouts (£50 match three balls). There is also no risk as it requires no investment, stock holding, cash tied up or additional space because it is played through existing e-payment terminals.