The man heading up Morrisons’ forecourt division, Phil Maud, is moving to Brulines – which owns wet-stock management specialist Edensure – as managing director of the group’s petrol
forecourt services division.He is leaving Morrisons after eight years as director of petrol forecourts, where he was responsible for the second largest-by-volume forecourt network, and the fifth largest of all UK forecourt chains.
Brulines aims to become the market leader in the UK and beyond, for the provision of telemetry, data management analysis, software and support services across the leisure, vending and petrol forecourt sectors. As part of its strategy to grow Edensure, which it acquired in October 2008, the group will develop new solutions and seek to develop partnership relationships with global forecourt equipment suppliers, according to its chief executive James Dickson.
"I am delighted Phil identifies with our vicions and is joining the team, bringing an unprecedented wealth of experience of the forecourt industry, both from a fuel supply and technological perspective," he said. "During his career, he has consistently delivered industry-leading solutions, and proven particularly adept at developing strong working partnerships with support companies."
Maud added" I am tremendously excited that Brulines is bringing its experience and vision from the brewing industry to the forecourt industry. Working alongside Brulines’ highly talented team, we can bring cost-effective command and control solutions to all sectors of the forecourt industry, from the single dealer site to the largest supermarket and oil company chains, both here in the UK and overseas.
"I am confident of being able to build on the track record of success gained at Morrisons where the number of sites almost quadrupled and like-for-like volumes rose significantly."