Nestlé is introducing Aero Bliss, a new premium boxed chocolate version of Aero, which is available across the market in two variants: Milk Chocolate and a Mixed Selection which includes milk chocolate, salted caramel and praline flavours.
Aero Bliss offers a selection of individually wrapped, smooth milk chocolates filled with a cocoa, salted caramel or praline aerated centre with the addition of delicate crispy pieces. Both boxes have an RRP of £3.99 and are available now.
The Aero Bliss launch will be supported with a media campaign, including out of home, social and digital advertising as well as sampling / experiential activity. The Aero brand in total will benefit from £3m media across 2019.
Ellie Tyler, Aero brand manager at Nestlé UK, said: “We know our consumers want something special and we are very excited about this new addition to the much-loved Aero brand. Aero Bliss is perfect for sharing between friends and family and offers a light and bubbly form of indulgence in comparison to other premium chocolate products. People love the melt in the mouth sensation that Aero brings and we are sure that this new indulgent product will be a huge hit.”