Spring 2008 sees the launch of two genuinely innovative and exciting pieces of NPD from the Pringles brand.

New Pringles Pocket Pack and Rice Infusions Bite Size are both aimed at satisfying the increasing demand for Pringles in the single serve snacks market.

Worth £630.1m in retail sales, the single serve snack market is a key area of the sector and this twin launch offers something new and tangibly different from competing products.

To celebrate the launch, P&G is offering retailers the chance to win a case each of Pringles Pocket Pack in both Original and Sour Cream & Onion variants as well as Rice Infusions Bite Size in Cheese & Onion and Sweet BBQ Spare Rib.