Ribena is injecting sparkle into the soft drinks category with the launch of new Ribena Sparkling. The lightly sparkling fruit drink is available in a 500ml bottle format in two flavours: blackcurrant and raspberry.
Brand owner Glaxo-SmithKline says Ribena Sparkling is a refreshing drink which is perfect for a variety of consumption occasions. The product is expected to appeal to new consumers and current Ribena buyers who already enjoy the taste of Ribena raspberry and Ribena blackcurrant.
A nationwide outdoor advertising and online campaign will run during this month to support the launch of Ribena Sparkling and drive awareness and trial. This forms part of an £11m marketing campaign for the brand this year.
Ribena is giving readers the chance to win £50-worth of Ribena Sparkling as part of the launch. Five prizes are available.