GlaxoSmithKline reckons it is set to attract new drinkers with the launch of Ribena strawberry in a 500ml bottle.

To celebrate the launch, it is giving away five cases of the product to three Forecourt Trader readers.

According to the company, consumers already love the taste of Ribena strawberry and the new 500ml bottle builds on the success of Ribena strawberry 288ml, which is the second best-selling flavour in the Ribena range.

Designed to drive trial and purchase among existing Ribena customers, the new Ribena Strawberry 500ml is rich in Vitamin C and contains no artificial colours, sweeteners or preservatives.