Britvic is running a new Wimbledon promotion as part of its £7m investment in Robinsons. In its 79th year of partnership, the latest Wimbledon activity gives families the chance to win a VIP package to attend the premier tennis event. The package includes Centre Court tickets, spending the day in Robinsons’ luxury VIP suite, as well as having a knockabout with former tennis star Tim Henman.
The on-pack promotion is running on all variants of Robinsons everyday squash including 1ltr single concentrate and 500ml, 1.2ltr and 1.75ltr double concentrate bottles until June 16. It will be supported by TV, press and digital communications which will run until the end of the tournament.
Meanwhile, Britvic has launched a new Taste of Summer promotion designed to ‘shake up’ shoppers’ routines when they’re choosing a soft drink and capitalise on immediate refreshment, which is currently worth £2.5bn and experiencing 8.5% growth in the UK (Nielsen).
Running through this month and next, the campaign aims to drive impulse purchases of Lipton Ice Tea, Drench Juicy Spring Water, 7UP Free and Tango variants with ‘Taste of Summer’ pos, including free-standing display units, chiller tools and posters.