Premier Foods has kicked off a £3m marketing campaign for Batchelors Soupfulls - its new range of filling, wholesome soups.
This includes heavyweight national TV advertising, sampling, consumer PR and trade support, with point of sale and an outdoor poster campaign running in selected regions.
Soupfulls are described as healthy and convenient, ideal for lunch or as a quick evening meal. Each is loaded with quality, chunky meat and vegetables.
The TV advertising runs throughout February. The ads target an audience of men and women who are juggling busy lives and don’t have time to cook, yet still want to eat something filling and nutritious. To celebrate the airing of the campaign manufacturer Premier has five cases of Soupfulls, worth £50 each, to give away to readers.