The Swan brand is celebrating its 125th anniversary this year, and to celebrate this milestone it has launched an on-pack promotion to drive consumer sales.

The promotion gives consumers the chance to win £125,000-worth of Apple technology products on the extra slim, menthol and slim Pop-A-Tip filters, its best-selling paper Swan Green and 5+1 multipack, and the convenient Swan Combi.

Shoppers will have the opportunity to get their hands on MacBook Airs, iPhones, iPod Touches and iTune gift cards. This is the first on-pack promotion to be run with Swan Combi.

Swan is also giving three Forecourt Trader readers a complete set of promotional filters, papers and Combi, with a value of £79.60 at rrp. For more information about Swan, visit [http://www.houseofswan.com].