Coca-Cola Enterprises (CCE) is giving rugby fans the chance to win tickets to the 2007 Rugby World Cup.
The promotion is running on specially-marked 500ml bottles of Powerade.
Consumers can enter by texting a code on the back of the labels on 500ml promotion-marked single bottles of Powerade - it is also available on packs of four bottles of the sports drink.
They can also enter via [http://www.theextraman.com].
Winners are drawn weekly, with one pair of tickets to be won for all 13 matches at the World Cup together with travel and accommodation. In addition, every consumer who enters the competition wins a free day pass at Virgin Active gyms.
To mark the promotion, CCE has 15 cases of Powerade to give away - three each to five readers.