A 35g Fruit & Nut countline bar is the latest addition to the Toblerone range. It combines the original recipe of Swiss milk chocolate, honey and almond nougat with whole raisins.
Countlines are big business for convenience stores - worth £243m, and accounting for some 30% of UK chocolate countline sales.
By offering consumers a chocolate bar that they can enjoy on the go, brand manufacturer Kraft says the new 35g countline will enable retailers to cash in on the joint success of Toblerone Fruit & Nut and the countline sector.
The bars come in shelf-ready display packs of 36 and are available pricemarked at the recommended retail price of 38p.
With strong packaging to help make it stand out on the shelf, Toblerone Fruit & Nut 35g will also be supported by a variety of eye-catching in-store POS solutions.
Celebrate the launch with Kraft by entering to win £250-worth of the new bars.