Fredericks Dairies has added two new Cadbury ice cream tubs to its range, which it says will continue to strengthen the brand’s position in a market currently worth more than £33m.

The company says the new tubs have an ’everyday premium’ positioning, delivering all the indulgent credentials you would expect from Cadbury.

The Cadbury Dairy Milk variant is a combination of chocolate ice cream with chunks of real Cadbury Dairy Milk chocolate, while the Cadbury Flake variant is a mixture of vanilla ice cream with real Flake pieces. Retailing at £2.99, the 1ltr tubs feature strong Cadbury branding.

To celebrate the launch, Fredericks Dairies is giving away £50-worth of Cadbury ice cream tubs to 10 readers.