Forecourt group Rusdene has launched a new partnership with a vaping company, trialling new retail offers across all of its five sites.
Working with Vapouriz Group it opened the first example, a 300sq ft Vapestore, at the Waterlooville BP Service Station, in Hampshire. The partnership will roll out further Vapestores, including a gantry and small display cabinet solution at Meon Hut.
The Waterlooville staff have been fully trained by Vapestores’ trainers on all the available products and will be presented in Vapestore uniforms.
Rusdene managing director, Oli Lodge, said: "This has been a fast-paced venture. From initial conversations to opening the first store-within-a-store at Waterlooville took only eight weeks."
Vapouriz Group CEO, Brett Horth, commented: "The partnership brings together two great brands. It combines the vaping expertise and experience of our group with the already engaged vaping consumers that Waterlooville has."