Ariel is aiming to shake up the laundry market this year with the introduction of "revolutionary new technology" across its portfolio.
According to Procter & Gamble (P&G), Ariel with Actilift demonstrates a breakthrough in stain removal technology that not only removes stains but also helps prevent them from setting in even when used in a cool wash.
Launched last month, P&G says the Actilift formula builds on Ariel’s heritage of superior cleaning by using a new technology that works to help detach stains and dirt molecules from fabric, smoothing the fibres in the process.
Ariel is giving retailers the chance to win cases of Ariel Excel Gel. There are five prizes up for grabs.