To celebrate the launch of Domestos 24-hour bleach, Unilever UK is giving away six cases to four retailers. According to the company, the new formulation has increased viscosity and extra clinging power - for shoppers who want to keep their bathroom clean every day.
A stronger flush-proof formula has also been developed to offer consumers longer-lasting protection.
Every day, germs multiply by the millions and the force of the flush can propel them outside the toilet bowl and into the bathroom.
Used daily, Domestos 24-hour bleach aims to stop this germ invasion.
Unilever adds that Domestos is the number one bleach brand in the UK. The 24-hour version is available in seven different coloured bottles to give consumers more choice and retailers better stand out on shelf.