Procter & Gamble says it is targeting a younger audience with new Pringles Xtreme.

The new Pringles come in four flavours: exploding cheese & chilli, smokin’ ribs, flamin’ chilli sauce and fiery wasabi.

The company says the Pringles Xtreme range is expected to drive incremental growth across the category overall by appealing to both brand loyalists and new, younger consumers in the core 16 to 35 years age group.

In addition, it says that ’extreme’ flavours are enormously popular at the moment

P&G is giving retailers the chance to win one case of each new flavour. There are five prizes up for grabs.