With the milkshake category continuing to grow, there is no better time to stock leading milkshake brand Yazoo. Offering three great tasting flavours chocolate, strawberry and banana a modern, bolder design for better stand-out on- shelf, and with no waste, Yazoo offers increased sales opportunity and profits, claims the brand’s producer FrieslandCampina.
Helen Cridge, trade marketing manager at FrieslandCampina, said: "With the redesign we are looking to encapsulate the 94% milk content, healthier credentials that consumers associate with the Yazoo brand, as well as a contemporary edge to keep the bottle looking fresh for maximum standout on shelf."
Each four/six multipack features the ’School Approved’ accreditation as well as the other exisiting healthy accreditations such as ’low in fat’ and ’no artificial sweeteners or flavours’.
The new look is currently supported by a back-to-school on-pack promotion on 200ml multipacks. The promotion sees Yazoo partnering with Premier Sport in Great Britain and Playball in Ireland.
To celebrate the launch of the new bottle design, Yazoo is offering retailers the chance to win one of 20 free cases of product.