Coca-Cola Enterprises Ltd (CCE) recently launched a new brand campaign for Fanta, encouraging consumers and retailers to ’Grab a Taste of Friday’ throughout the summer.
The company says the activity aims to invigorate the flavoured sparkling soft drinks sector.
By positioning Fanta as a signpost to the start of the weekend, the campaign intends to tap into the Friday mindset of mums and teens and increase consumption opportunities, driving additional sales for retailers throughout the week.
To celebrate this activity, CCE is giving retailers the chance to win outers of Fanta. There are five prizes of three outers available.