Cadbury is launching the Cadbury Spots v Stripes Race Season the latest game from its Spots v Stripes activation which is being supported by a £6.5m campaign, including TV and outdoor advertising, digital activity, PR, and the launch of the new limited-edition Big Race bar, rrp 54p.

The Big Race bar is a crispy wafer with cocoa creme and biscuit pieces covered in Cadbury milk chocolate. The bar will also give consumers the chance to become an official Guiness World Record holder. Inside each bar is a promotional code, inviting people to take part in a challenge to be the fastest at a particular everyday task.

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