Coca-Cola European Partners (CCEP) has launched a new Appletiser 250ml can format to help retailers tap into the growth of adult instant consumption soft drinks and consumer preference for premium products.
Appletiser lightly sparkling 100% apple juice, will be available in a 250ml can from this month, replacing the 330ml can format. Joining the original variant in this new format will be the Apple & Pomegranate flavour.
The product will be available in a 69p price-marked can to help retailers maximise sales. A social, digital and online media campaign and sampling will support the launch as well as pos material.