Fisherman’s Friend is pushing the boat out to promote its famous medicated confectionery brand this winter.

A trade promotion is offering retailers 48 packs for the price of 36 on the two best-selling flavours, giving retailers £7.80 worth of free stock at rrp.

The package offers 24 packs of each of the two best-selling flavours - original extra strong and cherry menthol with no added sugar - and includes a counter display stand.

Distributed in the UK by Jenks Sales Brokers, Fisherman’s Friend is worth almost £5m at retail level and enjoys brand awareness of more than 90%.

A £750,000 support programme includes national press advertising and consumer sampling.

We have Fisherman’s Friend display stands filled with cherry and original flavours plus polo shirts to give to six winners.