Birds Eye launches a new Healthy Options range this month which is aimed at giving shoppers a healthy frozen ready meal choice without them having to compromise on taste.
The company says the range has six products, each of which is low in fat, free from arificial colours and flavours, and contains premium ingredients that consumers would find in their own kitchen cupboards.
Birds Eye says the diet market is showing good growth in ready meals.
The new range includes beef hotpot, cottage pie, fish pie, sweet & sour chicken, spicy chilli & wedges and chicken curry.
The Healthy Options meals are available in 350g packs, with a rrp of £1.49.