Following the success of Doritos Extreme Chilli Heatwave last year, Walkers is adding another Extreme flavour to the range – Tandoori Sizzler. It will be supported by a £1m TV campaign featuring TV presenter Vernon Kay, and repeating the link-up with Blockbuster, which will offer consumers the chance to win 5.5 million free movies. With a similar format to last years’ promotion, one in five packs of Doritos will contain a game card.
The new flavour comes in 40g packs with a rrp of 27p, and a new Doritos Extreme six-pack, which includes three Chilli 33g and three Tandoori Sizzler 33g, replaces the existing Chilli six-pack. Rrp is £1.11.
Walkers has also extended its Wotsits range with Wotsits Twisted – a new shape of the original Really Cheesy product.
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