Nestlé Confectionery is backing Aero with a £7m spend. The activity builds on last year’s brand relaunch which included new packaging and targeted 16-35-year-old men and women.
The new campaign focuses on the light and bubbly Aero texture as being perfect for ’eat now’ daytime occasions. It is running for five weeks and includes prime-time TV slots. There is also sampling of Aero peppermint.
Aero comes in bars, bags and blocks. Recommended retail prices range from 48p for the peppermint medium and milk medium bars, to £1.65 for the Bubbles milk and peppermint pouch bags.