Aero has joined forces with British fashion designer Matthew Williamson to create a limited-edition wrapper design.
The new-look packaging is an update on Williamson’s signature butterfly print. It appears on the milk chocolate and peppermint impulse bars using soft pink and mint shades, highlighted with metallic tones. Brand owner Nestlé says the result is a feminine design aimed to appeal to the brand’s 35-54-year old female target audience.
This autumn will also see the total Aero brand benefit from a £2m media campaign.
As part of this, the Matthew Williamson limited-edition bars will benefit from bespoke digital activity on Facebook designed to bring the campaign to life.
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