Nestlé Rowntree is targeting the indulgent confectionery consumer with the launch of Aero Chocolate Truffle. The new impulse bar takes the same slim format as Aero Caramel and combines smooth chocolatey truffle on milk chocolate Aero bubbles in a milk chocolate shell.
The launch follows a successful year for Aero, which was the fastest- growing top 20 confectionery brand in 2005 and is now the number four impulse chocolate brand, according to research by AC Nielsen.
The Aero brand is being backed by a £7m media support package in 2006, with dedicated advertising for Aero Chocolate Truffle, focusing on women’s magazines.
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