JTI is launching new B&H Blue king size 18s in a bid to offer smokers affordable quality. B&H Blue king size and smooth flavour king size 18s are available now with an rrp of £5.99.

The B&H Blue brand was launched last year into the value price segment, and is made from a blend of Virginia tobacco from the Benson and Hedges House.

Jeremy Blackburn, JTI head of communications, commented: "The launch of B&H Blue King Size 18s responds to the growing trend towards value, which now accounts for over half of all cigarette sales in the UK. The new lower price will ensure this must-stock line continues to drive profits for retailers while also offering a quality product from an iconic British brand to smokers demanding lower-priced alternatives."

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