Unilever is extending its Pot Noodle brand with the launch of Asian Street Style rice noodle pots. There are four variants: Thai Red Curry, Malaysian Laksa, Japanese Miso Noodle Soup and Vietnamese Beef Pho, which tap into the huge trend for world food flavours and popular street food dishes.
The company believes the range will also appeal to health-conscious shoppers, as each pot is low in fat and under 250 calories. Rrp is £1.75.
Lena Portchmouth, brand lead for mini meals at Unilever UKI, said: "We know that shoppers are no longer satisfied with a sandwich or salad at lunchtime, instead they’re looking to try a variety of flavours as our taste palettes become more adventurous. New Asian Street Style not only gives consumers a choice of tasty rice noodle recipes for lunch, it also taps into the growing desire for healthier food choices, which don’t compromise on taste. We’re giving fans a taste of Asia in one handy pot, what’s not to love?!"
Unilever says the new sub-brand is set apart from Pot Noodle and is designed to stand out in its own right, to draw a new demographic of shoppers into the instant noodle category.
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