Kettle’s new lower-calorie snack Kettle Baked Chips is aimed at health-conscious female consumers who are looking for a lighter, better-for-you snack without compromising on taste.
The chips contain less than 100 calories and 70% less fat per 25g serving (versus standard crisps). They are made from the finest potatoes, which have been sliced with the skins on and then oven-baked. There are two variants: sweet chilli and cream cheese & chive.
They come in 25g packs, rrp 79p. The packaging has been designed to complement the core range but with the calorie and fat messaging clearly communicated on the front and the use of a baking tray and seasoning ingredients to give a home-cooked feel.