Cadbury is giving consumers the chance to take part in the road trip of a lifetime this autumn, with its Win a Banger promotion.

One winner will receive a banger to take part in the ’Barmy to Barcelona’ Wacky Rally, driving from Lille to Barcelona. The promotion also has more than 5,000 prizes a day, including "banging tunes" to download from Amazon, bangers and mash at Mitchell and Butlers establishments, a trip to Bangor in Wales and a million free bars.

The promotion is running across key countlines including Twirl, Wispa, Double Decker, Boost and Wispa Gold, and is supported by a £500,000 marketing investment, including in-store activity specifically for the impulse channel.

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