Kraft Foods has announced the UK launch of premium chocolate range Cote d’Or - a brand that is already well-established in Belgium.

There are two variants: Cote d’Or Experiences Lait Intense and Noir 70%, both in 100g tablets with a rrp of £1.29.

Sarah Petts, communications manager for Kraft Foods, says the product will appeal to an increasing number of consumers who are trading up from mainstream confectionery products towards those that offer a premium treat. The brand will be supported by a £5.2m media spend.

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