UB has launched a limited-edition Pub Grub range to meet what it says is a growing trend for strong British flavours.

The range consists of two classic flavours inspired from meals enjoyed in UK pubs: lamb & mint and roast beef & horseradish. They are available in 50g handypacks with a rrp of 52p.

Meanwhile, UB has also launched Jacob’s Crack’o’Bites, a range of thin and crispy mini snack crackers avialable in three flavours: cheese, sour cream & chive and barbeque.

The baked snacks are available in 25g handypacks with a rrp of 50p.

The launch is supported by a £1.5m marketing campaign, including TV ads, which kicks off this month.

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