UB has launched a limited-edition Pub Grub range to meet what it says is a growing trend for strong British flavours.
The range consists of two classic flavours inspired from meals enjoyed in UK pubs: lamb & mint and roast beef & horseradish. They are available in 50g handypacks with a rrp of 52p.
Meanwhile, UB has also launched Jacob’s Crack’o’Bites, a range of thin and crispy mini snack crackers avialable in three flavours: cheese, sour cream & chive and barbeque.
The baked snacks are available in 25g handypacks with a rrp of 50p.
The launch is supported by a £1.5m marketing campaign, including TV ads, which kicks off this month.