Häagen-Dazs is introducing a new range of 300ml tubs across its best-selling flavours.

The range is rolling out exclusively to the convenience channel in £3.50 price-marked packs (PMP) in four variants: Vanilla, Strawberry Cheesecake, Cookies & Cream and Salted Caramel. Ben Hale, market strategy and planning manager, said: "Our new tubs are a must-stock for convenience retailers as they offer a fantastic incremental sales opportunity in the growing premium segment of the market."

The launch will be supported with PR, digital and tailored in-store POS.

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