Wrigley hopes to grow the gum category with a redesign and new recommended retail price (rrp) for its Extra 60-pellet bottle available now in both peppermint and spearmint. The packs have a lower rrp of £1.99 to offer better value for money.

Katie Codd, Extra brand manager at Wrigley, said: "Ideal for desk or car and accredited by the British Dental Health Foundation, the sugar-free Extra 60-pellet bottle is a great oral care solution for in-between brushing. We’re also confident that the new rrp will have a positive impact on chewing frequency and we expect to see our bottle sales grow by 35%."

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